How to Write a Marketing Email: 9 Email Copywriting Tips

How to Write a Marketing Email: 9 Email Copywriting Tips
Master the art of email marketing by crafting compelling subject lines, body content, and persuasive calls to action to boost your campaign's success.

When you write a marketing email, you're not only sending information; you're also encouraging interaction that can only benefit your company. You're looking to provoke action without being too pushy or losing your recipients.
So, how can you write a successful marketing email? This article will walk you through the process of designing an email that will appeal to prospects and consumers. 

What should a marketing email look like?

Effective email marketing campaigns should have a clear focus, authentic tone, and helpful information for readers. Utilize these tips to drive business.
Our research shows that over the past year, 75% of marketers have seen more email. With so many prospective subscribers, now is the time to improve your email marketing skills.

1. First and foremost, you must create a good subject line

When writing a subject line for your marketing email, it is crucial to capture the attention of your recipients and entice them to open your email.
The subject line acts as the first impression, so it needs to be intriguing and relevant. Keep in mind that people receive countless emails daily, and a dull or generic subject line may easily get lost in the sea of unread messages.

1️⃣ Clearly state the purpose or benefit of your email in the subject line

Be concise yet compelling, giving recipients a reason to open and read further. For example, instead of using a subject line like "July Newsletter," try something more attention-grabbing like "Exclusive Summer Deals Inside Our July Newsletter!" 

This subject line not only conveys the content of the email but also creates a sense of urgency and excitement. 

2️⃣ Personalize the subject line

By including the recipient's name or other relevant details, you make the email feel more personalized and tailored to their needs. For instance, a subject line such as "John, Don't Miss Out on Our VIP Sale!" adds a personal touch and increases the chances of engagement. 

3️⃣ Utilize numbers or statistics in your subject line

People are naturally drawn to figures and data that promise valuable insights. Consider using subject lines such as "Boost Your Sales by 50% with These Proven Strategies" or "Discover the Top 10 Marketing Tips for Success."

4️⃣ Create a sense of urgency or exclusivity in your subject line

This can motivate recipients to open your email promptly. Words like "limited time," "last chance," or "exclusive offer" trigger a fear of missing out, prompting a quicker response. An example of this approach would be "Limited Time Offer: Buy One, Get One Free – Ends Tomorrow!"
In conclusion, writing an effective subject line for your marketing email is essential to cut through the clutter and inspire recipients to open and engage with your message.

By being clear, personalized, informative, and creating a sense of urgency or exclusivity, you will increase the chances of capturing your audience's attention and achieving your marketing objectives.

2. Maximize email engagement with personalized messaging

Know your audience before beginning an email conversation with them. To do this, you need to create a buyer persona that characterizes your perfect consumer. This will serve as a blueprint for your communications generally, not just in email.

If you know enough specifics about your consumer, you may send them more targeted emails that are more likely to be opened and read. To effectively target your personas, create messaging that addresses their pain points. For instance, if you're a recruitment agency, target individuals with college degrees or no job experience.

Offer value through CV clinics or consulting sessions. Segment your lists to target different audiences, such as lapsed subscribers, prospects who purchased X, or blog leads, to ensure personalized messaging. 

3. Bring your company's character to the table

Think of You're talking to a customer in person. What would that be like to go through? Also, your reader should feel like you're talking straight to them. To make an interesting content plan, improve on the great experience you already offer.

By infusing the personality of your business into your content strategy, you can create a unique and memorable experience for your customers. Whether it's through a friendly and conversational tone or incorporating humor and storytelling, your readers will feel like they are having a personal conversation with you.
This not only helps to build a stronger connection with your audience but also enhances their overall engagement with your brand.  

4. Use a practical language

Only add details that direct the reader toward taking the desired action. By using actionable language in subject lines, the reader is more likely to engage with the email and take the desired action.

It creates a sense of urgency and clarity, making it easier for the reader to understand what is expected of them. This is one approach to effectively employ actionable language in email subject lines: by include a verb (such as "take," "download," "reserve," "ask," "buy," and so on), the reader understands precisely what they can do in the email. 

Get rid of anything that isn't directly related to the call to action you've set up for the reader. By doing so, you can ensure that your email newsletter is just the right length. Nothing is a distraction unless it directly contributes to the intended action from the reader.

However, you don't have to rely on verbs to utilize actionable language; doing so allows you to be more creative in your choice of words. It all comes down to choosing language that clearly communicates to the receiver what they can do with the material in the email if they choose to read it. In other words, keep the user's worth in mind at all times.

For example, you want to sell the tickets of an event. you can simply say "buy this event tickets". but the better way is to use the words such as "Don't miss out this event!".

The original subject line is effective because it's obvious what the subscriber could do with the information in that email - make sure they're ready for the 10:00 a.m. selling time so they can get their tickets. The other subject line, though, did a good job of expressing the sense of urgency and excitement the recipient felt about the upcoming event, and they're eager to read the email and find out more.

It also suggests that missing out on this opportunity would be disappointing, adding to the air of exclusivity it created. Picture, graph, and call to action. The finest emails have a distinct focus and are intended to elicit a specific action from the reader. Clear, succinct information also makes your emails simpler to read. 

5. Ensure that your content is relevant and current

Time is of the essence, and so should your emails. Last-minute Christmas gift ideas, announcements of new seasonal hours, and your company's response to important news and current events can all help your emails stay relevant and beneficial to recipients.

 Incorporating personalized offers and promotions that align with current trends and holidays can also make your emails more timely and engaging. Additionally, regularly monitoring customer feedback and addressing any concerns promptly can further enhance the relevance and timeliness of your email communications. 

6. Be consistent with your subject line and email content

You may already be aware of how important it is for your call-to-action (CTA) copy and landing page offer to be in sync. It's no different when it comes to constructing your email subject line and email message. 47% of marketers claim they test different email subject lines to improve the performance of their emails.

That is why it is critical to write subject lines that are interesting enough to entice visitors to click through. It is critical to create intriguing subject lines in order to enhance click-through rates.

You can create a unified and engaging experience for your audience by aligning the subject line language with the email message, thereby producing greater results for your email marketing efforts. This also implies that your email subject line should deliver on what it promises.

7. Write in the second person 

Using the second person in marketing emails helps create a more personal and customer-oriented tone. By addressing the reader directly with "you," "your," and "yours," it establishes a connection and makes the recipient feel like the email is specifically tailored to their needs.

This approach allows you to emphasize the benefits and features of your product or service in a way that resonates with the reader. By shifting the focus from "we" or "I" to "you," the email becomes more engaging and persuasive. It puts the reader at the center of the message, making it easier for them to relate to the content and understand how it directly applies to them.

When a company demonstrates that they understand their customers' needs and desires by using second person pronouns, it fosters a sense of trust and credibility. Ultimately, using the second person in marketing emails can lead to higher engagement, increased conversions, and greater customer satisfaction. 
Zharik © {2023} Zharik. All Right Reserved
Please fill the required field.

Connecting You to Excellence in Email Marketing
2003 The exchange tower, Business bay, Dubai